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What Is A Digital Publishing Business?

The Internet has opened up a whole host of new business opportunities. Just flip on the daily news and you’ll see stories about exciting startups transforming the world. It seems like there are a boundless number of smart people who have gone from tinkering around in their garage to building multi-billion dollar empires that transform the world.

However, these are not the only people making lots of money online. Thousands of people from all around the world are now able to make full time livings by packaging information and selling it online.

They are starting what is known as Digital Publishing Businesses.

Publishing businesses have been around for a long time. They are businesses that package information and sell it to customers who want to learn about a certain topic or solve problems in their lives.

It’s a successful business model, but it used to be FAR more difficult to start one than it is today.

To start a traditional publishing business, you had to spend tons of money upfront. You had to invest in infrastructure and warehouse your products. You only actually made money after you sold thousands of them.

The Internet has changed that. Today, you can create high quality written, audio, and video content for pennies. All you need is a computer and free or inexpensive software, and you’re off to the races.

Marketing is also much easier. You don’t need to spend a bunch of money on ads in magazines and newspapers. Instead, you can spend a small amount of money on highly targeted ads on Facebook and Google. If you don’t want to spend any money at all you can build an audience using social media, blogs, and forums.

All in all, digital publishing businesses are…

  • Inexpensive to get off the ground
  • Easy to scale
  • Growing at a massive rate


It’s a fantastic business to get into.

Best of all, you don’t have to be a great writer. You don’t have to be the smartest person in the world. You don’t even need to know much about the Internet.

The most important thing you need is DESIRE. If you really want to support your family, quit your day job and go on to live the life of your dreams, then you have a great chance of succeeding.

On this website, you will learn EXACTLY what you need to succeed. The business model is straightforward, and you can get your business off the ground quickly. You don’t need a ton of money to get started, which makes it IDEAL if you want to start making money on the side before quitting your job and going all in.

Check out the information on this website. Learn the business model. Then, most important of all, go out and DO IT.

Creating your own digital publishing business could very well transform your life.

5 Great Niches For Your Digital Publishing Company

You can successfully create a digital publishing business in multiple niches. Just take a look at Amazon Kindle’s bestseller list and you will find successful e-books in just about every category imaginable.

That said, there are some niches – segments of the market – in which your digital products will be more likely to be successful. If you start your digital publishing business in one of these niches, you have a greater chance of success than with others.

In general, there are three questions you should ask yourself to determine if a niche is a good one or not…

1. Are customers in this niche known to buy?
2. Can you market to this niche online in a profitable way?
3. Do you like this niche?

Here are five suggestions for niches that have been proven to work in the digital publishing world…


1. Weight Loss

Weight loss is the quintessential digital publishing niche. Many people are always on the lookout for new weight loss tips, and are ESPECIALLY on the lookout for anything that can help them lose weight without having to put in any work!


2. Bodybuilding

Not everybody wants to lose weight. Many people want to GAIN WEIGHT (generally in muscle-form!). When people are into bodybuilding, they’re INTO bodybuilding. They’re hungry for information (pun intended) and any “build muscle quick” system they can find.


3. Get Your Ex Back, Dating Advice in general

If you’ve ever been dumped before, you know how emotional you get. If it’s somebody you still want to be with, you’re DESPERATE to figure out how to get that person back.

That’s why “get your ex back” is a great digital publishing niche.

It’s just one of the many “sub-niches” that work in the dating advice mega-niche. Some other ideas include dating advice for men, dating advice for women, keep your partner from cheating, dating advice for divorced people, and just about anything else in that area.


4. Investing and Personal Finance

There’s a massive demand for financial information of all kinds. But for digital publishing, you want to focus on a topic that impacts your reader’s finances in a personal way. So if you’re interested in investments, trading, and all aspects of personal finance, this is a great niche.


5. Electronics and Gadgets

There’s a reason why technology websites like Wired and CNET are some of the most popular on the Internet. Many people LOVE anything technology related. And a large percentage of them not only buy electronics and gadgets, they are desperate for INFORMATION about how to use what they’ve bought effectively.

Training and software products for devices – smartphones, tablets, computers – as well as games, productivity apps and other tools, can all work well for digital publishing.

This is just the tip of the iceberg for niches you can start a successful digital publishing business in. For more, check out the training on this site. That said I hope this brief list has your creative juices flowing!

3 Types Of Digital Products

The core of digital publishing businesses are information products. These are basically packages of information.

If you are able to produce and market a solid set of information products, you will be well on your way to success as a digital publisher. At that point, all you need to do is apply basic Internet marketing techniques to promote your products and grow your business.

However, if you're NOT able to produce information products in the first place, then success as a digital publisher becomes almost impossible.

The good news is that with modern technology, it’s easy to produce high quality information products. In many cases, you can produce a full-fledged product in just a couple of days.

Here are the different types of information products you can create.



The most common type of information products is in written form. These include e-books, reports, newsletters, worksheets, blogs, and more.

It’s easy to create written content on word processing platforms like Microsoft Word, Apple iPages, Scrivner, Google Docs, and Open Office (which is FREE!).

This is the easiest type of content to create, but it is still highly valuable. Ebook sales continue to climb each year, and there is no sign they are slowing down any time soon.



Another type of information product is in audio form. These include podcasts, audio lessons, special music, guided meditations, and more.

In the past, producing high quality audio was expensive and time-consuming. Today with a microphone you can buy for under $200 and with a free application like Audacity, you can produce high quality audio content that matches or is even better than something that used to cost thousands of dollars before.



Video content is also easy to create. It also has the highest perceived value.

There are two approaches with video. One is to videotape yourself.

You can create awesome video content using a camera you can buy for under $1,000. In fact, you don’t even need to buy a video camera. Some of the newer smartphones produce better video quality than cameras that used to cost tens of thousands of dollars.

Another approach is to create what’s called a “kinetic video.” These are videos that use text to express ideas. Basically you create a Power Point Presentation, then record yourself narrating that presentation.

You can create high quality kinetic videos with one of two fantastic programs: Camtasia and ScreenFlow. These are screen capture programs that allow you to record yourself narrating whatever is on your screen.

With the help of this software, you can create high-quality video content for your customers fast and inexpensively.

As you can see, there are all kinds excellent information products you can create. Any one of them can be used as the core of your business. The most important part is to create them in the first place.

With all the tools and information at your disposal, you have NO EXCUSE not to!

How To Quickly Create Content

To create a successful digital publishing business, you need to create content. This content can take many forms such as written, audio, or video.

Creating content literally makes or breaks your business. You must, I repeat MUST create as much content as possible. The more content you create, the more opportunities you have to make sales and generate revenue.

That means you need to become an expert at content creation.

Whatever form of content you create, the process is the same. If you master the process of creating content quickly, then you will be well on your way to a successful digital publishing business because you will have more stuff to offer your customers.

Many people who are successful with digital publishing businesses are able to write the equivalent of two or three books every month. Many of these people are not the best writers in the world. That’s because you don't have to be a very good writer to produce high-quality content!

The same applies for video and audio content. You simply need to be prolific, not necessarily great. The more prolific you are, the better.

There is a simple, easy-to-follow process that will allow you to create quality content at this fast rate. It revolves around one thing: breaking things down into bite-size chunks.

There is an old saying: how do you eat an elephant? One bite at a time, of course! The same applies to creating content for your digital publishing business.

Even to a professional writer, it is difficult to write a 100 page e-book. For a nonprofessional writer, it could even seem impossible.  However, just about anyone can write a one-page article 100 times.

Likewise, creating a seven part video series is difficult. However, creating one 15-minute video seven times is not that difficult at all.

Those are examples of breaking things down.

If you break the product down into bite-size pieces, it becomes MUCH easier to create a lot of high quality content quickly. The smaller the pieces you can break down your content to, the easier they’ll be to tackle.

Let’s use an example of writing an ebook. Let's say you're going to write a 50 page e-book. How would you break this down?

One approach you can take is to write down a list of 15 topics. What are 15 things you want to cover in your book?

Next, write down three subtopics for each topic. That means you should have around 45 topics written down. Once they’re written down, arrange them in some kind of logical order.

All you have to do now is write a page about each of those topics, plus an introduction and conclusion. Boom! you now have a table of contents.

All you have to do to write your book is go through each topic and write a one-page article. 45 times. As you tackle each topic one by one, your book will come together.

The same applies to creating audio or video. Just break it down. Once you get in the habit of doing this, you’ll be able to churn out lots of great content in no time at all, even if the idea of writing an ebook terrifies you!

Why You NEED To Create A Blog ASAP

One of the best ways to grow your digital publishing business is to create an audience. If you create an audience of people who like you and your content, you have a terrific asset at your disposal.

After all, that audience translates into a base of customers for your products. It’s also a base of customers you can offer other digital publishers to promote their products and entice them to promote your products in return.

All in all, building up an audience of fans is a fantastic strategy.

One way you can create this audience of raving fans is to create a terrific blog. Just in case you’ve never heard of a blog before, they are basically online journals that are open to the public. The idea behind blogs is to get rapid-fire content on specific topics.

Blogs are meant to be casual and full of personality, not stiff academic papers. This takes a lot of the pressure off with writing. You can be sloppy. You can play around with ideas. It’s OK.

It should be no surprise that blogs are all over the place. You can find blogs in just about every category, from personal development to the news of the day.

They also happen to be a fantastic complement to your digital publishing business. Not only will they help you build your audience of fans, but will also get you in the habit of producing quality content on a regular basis.

One of the best things about blogs is that they are easy to create. You can go on a website like and get a FREE blog up and running in just a few minutes. That’s right, FREE.

Best of all, they take care of most of the difficult stuff, like web hosting, formatting and actually putting your posts up. All you have to do is create the content and post it on your blog.

The key to having a successful blog is to consistently update it with new posts. That’s it. You should have AT LEAST three new posts each and every week. If you can put up a new post every day, it’s even better.

This might sound a little intimidating. That’s a lot of writing!

Actually, it doesn't have to be. You don't have to write giant 1,000 word blog posts every single day. All you have to do is create valuable content. In most cases, your audience doesn’t even want long-winded blog posts!

Your blog post scan be short. Many of them can even link to other people's content. This is called content curating.

If you find a fantastic video on YouTube, you can create a blog post featuring that video. If you find a fantastic article on another blog, your blog post can link to that. You can even post up a bunch of quotes.

If you don’t even want to do that, you can always outsource. Check out websites like,,, and others. All of them feature writers who will write blog posts for you inexpensively.

Once you have a blog up and running, all you need to do is keep creating new content to put on it and drive traffic to your blog. You can find traffic generation strategies on this website.

Over time, your audience will grow, which means that when you create a new digital product, you’ll have a built-in audience to promote your product to.

So… what are you waiting for? Go out and get your blog off the ground... TODAY! It's not that difficult. It doesn't matter if you’re a terrible writer and know nothing about building websites. You can still go out and create a fantastic blog today with the tools you’ve learned about here. No excuses! Make it happen!

How To Create Great Audio Content

The core of your digital publishing business is packaged information containing fantastic content. People learn in different ways, so offering products with a mix of written, video and audio elements is a great way to offer maximum value to your customers.

I know what you’re thinking: “That sounds great, but how do I create audio that doesn’t sound awful?”

It’s a fair question. Not too long ago, it cost A LOT of money to produce decent quality audio. Those days are long gone.

Today, with a few simple tools, you can create high-quality audio that sounds as good as or even better than what would have cost thousands of dollars to create in the not too distant past.

Before I show you how, let’s discuss the different types of audio content you can create for your digital products.

One type of audio content is simply you teaching something on a particular topic. Just create an outline or script of what you want to talk about, then record yourself talking about it. It’s pretty straightforward.

A similar piece of content is an audiobook. If you’ve already written an ebook, you can record yourself reading the ebook and sell it separately or as a bonus.

Another type of audio content is guided meditations. Guided meditations are a terrific bonus for products in many niches. These are not that difficult to create with the help of royalty free audio and basic audio recording.

Another fantastic piece of audio content you can create are special sounds that create certain psychological effects. An example of this is binaural beats. These are audio files that “entrain” your mind to put you in different psychological states.

These are just a few examples of the many types of high-quality audio content you can create.

So what do you need to create good audio content? You simply need two things to create great audio content like this: a good microphone and software.

If you go on Amazon and type in “podcast microphone,” you’ll find many excellent USB microphones for under $200! Some are even under $100 and give you acceptable quality.

In terms of software, you could do worse than Audacity. This is a free piece of sound editing software that can fulfill most of your sound editing needs. It’s easy to use and gives you terrific results.

Audacity is just one example of audio software that is free or inexpensive. Noise leveling, noise removal and amplification are all things most of these audio programs can take care of for you.

While in the past you needed to rent out studio space to create audio with acceptable quality, with these programs, you can create excellent audio content for pennies, or even nothing at all!

As you can see, creating great audio content is EASY! Now that you know what to do, go out and create it!

How To Create Top-Notch Video Content

To create a successful digital publishing business, you need fantastic content. That is the core of successful digital publishing businesses.

Content can take many forms. You can create written content, audio content, or video content. The best digital information products have a nice mix of ALL THREE types of content.

That might sound a little intimidating to you, especially the audio and video content parts. How can you create great audio and video content without experience and a big budget?

What many people don't realize is that it is possible to create fantastic video content for very little money. All you need is a computer and a microphone you can buy for under $200. In some cases, the internal microphone on your computer is good enough.

Wait, what do you mean all you need to create fantastic video content is a computer and a microphone? What about a video camera?

It's simple. Some of the best video content that makes up the core of the most successful digital products out there are called kinetic videos. These are videos with information on the screen and a narrator presenting that information.

At its core, it's a recorded PowerPoint presentation.

All you need to do to create a fantastic kinetic video is to create a PowerPoint presentation and use an inexpensive screen capture program like ScreenFlow or Camtasia to record yourself giving the presentation.

That's it! You now have video content you can feature in your digital product. It really is that simple, especially because those two programs are easy to use. They take care of most of the technical stuff for you.

For example, they have automatic audio filters that will take out the background noise from your audio recording to make it sound more professional. It's not perfect, but it's better than what most people could have done with expensive stuff 15 years ago.

While kinetic videos are all you need to create great video content, you can take it a step further and actually record yourself presenting information. You could go out and buy a video camera… or you can just use your smartphone.

The point is that creating excellent video content is NOT difficult. Now that you know this, instead of making a bunch of excuses why you can’t create video content, you can go out and create fantastic video content that your customers will love.

8 Terrific Sources Of Free Traffic

Once you have created a quality product, you are well on your way to building your digital publishing business. However, “if you build it, they will come” doesn’t quite work. You need to put in some work to generate “traffic” – people checking your stuff out.

There are two types of traffic. Paid traffic is, as it sounds, traffic that you pay for. Free traffic is traffic that you don’t pay anything for.

The upside of paid traffic is that you can get fast results. You pay some money, traffic comes your way almost instantaneously.

With free traffic, you have to invest time instead of money. It usually takes longer to see results.

Which should you use? Both, of course!

In this article, we are going to focus on free traffic. While all of these are terrific ways to bring people to your website, they do require some time to get going. Just be prepared for that.


Best Sources Of Free Traffic

Have you ever been on a forum? This is where people go to discuss a certain topics. If you can position yourself as an expert on forums in your niche, then you can draw people to your products. Best of all, you don’t have to spend any money!

That is why forums are a fantastic source of traffic.

Another great tool for driving traffic to your products is social media. Social media platforms like Facebook, Twitter, and Instagram are places where people come together to make connections and share content.

If you create shareable content and create compelling profiles on these sites, then social media can be a great tool to build your audience.

Youtube is another terrific source of free traffic. Youtube is one of the most popular websites online. That means if you are able to create and promote videos on it, you can carve out a tiny piece of that traffic pie – which can be HUGE!

Blogs are also popular online. These are basically online “journals” that people come to consume content on a particular content. If you create your own blog and feed it with content, then you can start attracting an audience, which can translate into customers.

For this reason, creating your own blog is another great way to generate free traffic.

Likewise, commenting on other people’s blogs can help bring people to your content. If you are able to provide useful feedback on a popular post that generates thousands of hits, then you will have lots of eyeballs on you and the site you link to on your profile!

Writing and publishing a free ebook on Amazon Kindle can also generate free traffic to your website. Millions of people browse the Kindle marketplace for ebooks. If you offer an inexpensive ebook with fantastic content, then promoting your products in the ebook is a great way to drive free traffic to your website!

If you have an email list or subscribers on your blog, you can leverage that audience by swapping emails or blog posts with another person with a large following. Basically you’re saying to them “I’ll promote your stuff if you promote mine.”

Most people will take that deal, making this an effective way to bring people to your products.

Another way to generate free buzz AND traffic to your product is to get a respected person in your niche to review your product. One positive review to a large enough audience can open up a flood of traffic to your product.

Now you have a bunch of ideas for free traffic generation. Once you have a product ready to go, you have no excuse not to bring in paying customers!

Two Great Sources Of Paid Traffic

Once you have created a quality product, you are well on your way to building your digital publishing business. However, “if you build it, they will come” doesn’t quite work. You need to put in some work to generate “traffic” – people checking your stuff out.

There are two types of traffic. Paid traffic is, as it sounds, traffic that you pay for. Free traffic is traffic that you don’t pay anything for.

The upside of paid traffic is that you can get fast results. You pay some money, traffic comes your way almost instantaneously.

With free traffic, you have to invest time instead of money. It usually takes longer to see results.

Which should you use? Both, of course!

In this article, we’re going to focus on paid traffic. I’m going to share two TERRIFIC sources of paid traffic with you, then the #1 key to getting the biggest bang for your buck with paid traffic.


Facebook Advertising

One of the most popular sources of paid traffic is Facebook advertising. If done right, it’s terrific.

You can see Facebook ads on the right side of the page. There are also ads that appear in your newsfeed. One of the best parts of Facebook ads is that you can target them for your audience.

In fact, Facebook’s targeting is so good that you can target your ads by traits like age, gender, relationship status, and even interests. Best of all, you can get a campaign going at a low cost and scale it up when you find something that works.


Solo Ads

Solo ads are emails that email marketers send to their subscribers to promote your website. Solo ads are awesome because you’re able to put your message in front of people who are eager to consume the kind of information you’re offering. After all, they have already subscribed to this person’s list!

Best of all, you only pay for each click you get, which would be like only paying for a TV commercial when someone who watched that commercial walks into your store.

A fantastic website to buy solo ads is It is a solo ad marketplace with hundreds of vendors selling solo ads in every niche imaginable.


The Key To Making Paid Ads Work

There is one important key word you need to keep in mind with paid advertising to make it work: testing. Instead of throwing hundreds of dollars at an advertising campaign, start small and see if it works first.

If you don’t properly test, you can waste A LOT of money. It’s the single biggest mistake new marketers make online. Do not be one of them.

Both of the paid advertising approaches discussed in this article allow you to start small and see how well your ads perform. Only when you see that an ad is giving you a positive rate of return you should throw lots of money at it. Period.


Another key is to offer value

The last thing people want is to be sold to. Always lead with something free. When the traffic you generate comes onto your website, they should not be hit with an offer. Instead, they should get something cool for free. That will instantly make them far more receptive to your sales pitch than leading with that.

With these pointers in mind, along with all the great information you will learn on this site, you should have no problem making paid advertising work for you. It could be a critical part of QUICKLY growing your business!

3 Keys To A Profitable Niche

One of the most important parts of starting a digital publishing business is picking the right niche to center your business around.

A niche is the part of the market you’re targeting. Some examples of niches for digital publishers are dating advice for women, weight loss, Internet marketing, personal development, and model airplanes.

In general, the more specific your niche, the better. When you are trying to figure out which niche you want to build your business in, it’s important to ask yourself the following 3 questions…


1. Are customers in this niche known to buy?

If your business is going to be profitable, people need to be willing to actually spend money on information products in this niche.

You also need to be sure that people in that niche are buying ONLINE. 

Some niches, like flat screen TV’s, are terrific niches to sell physical products in. However, it is difficult to build a specific digital publishing business focused on flat screen TV’s!


2. Can you market to this niche in a profitable way?

Some niches meet the previous condition, but are so expensive to market to that they cannot generate enough profit to be worthwhile.

You will see this with some saturated mega-niches where the cost of getting traffic (in either time or money) is very high because of all the competition.

That doesn’t mean you cannot make money in a mega-niche. I have known some marketers who have done it very successfully.

But when you are starting out, you will have to narrow down the niche and hone in on a specific group. For example, instead of picking “dating advice” as your niche, narrow it down to “dating after divorce.” Instead of “cooking,” do “cooking Paleo meals.” This will keep the cost of acquiring traffic a lot lower.

Even if all three of the above conditions are met, you still need to ask yourself one important question…


3. Do you like this niche?

Liking a niche is helpful. It makes it much easier for you to create products, share information, and promote products. You will enjoy it!

With all the profitable niche opportunities out there, there is no reason why you cannot find at least one that you are personally interested in.

If you follow these three guidelines, you should have no problem picking the perfect niche for your digital publishing business. Now all you need to do is apply what you have learned and pick your niche!

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