The Internet has opened up a whole host of new business opportunities. Just flip on the daily news and you’ll see stories about exciting startups transforming the world. It seems like there are a boundless number of smart people who have gone from tinkering around in their garage to building multi-billion dollar empires that transform the world.

However, these are not the only people making lots of money online. Thousands of people from all around the world are now able to make full time livings by packaging information and selling it online.

They are starting what is known as Digital Publishing Businesses.

Publishing businesses have been around for a long time. They are businesses that package information and sell it to customers who want to learn about a certain topic or solve problems in their lives.

It’s a successful business model, but it used to be FAR more difficult to start one than it is today.

To start a traditional publishing business, you had to spend tons of money upfront. You had to invest in infrastructure and warehouse your products. You only actually made money after you sold thousands of them.

The Internet has changed that. Today, you can create high quality written, audio, and video content for pennies. All you need is a computer and free or inexpensive software, and you’re off to the races.

Marketing is also much easier. You don’t need to spend a bunch of money on ads in magazines and newspapers. Instead, you can spend a small amount of money on highly targeted ads on Facebook and Google. If you don’t want to spend any money at all you can build an audience using social media, blogs, and forums.

All in all, digital publishing businesses are…

• Inexpensive to get off the ground
• Easy to scale
• Growing at a massive rate

It’s a fantastic business to get into.

Best of all, you don’t have to be a great writer. You don’t have to be the smartest person in the world. You don’t even need to know much about the Internet.

The most important thing you need is DESIRE. If you really want to support your family, quit your day job and go on to live the life of your dreams, then you have a great chance of succeeding.

On this website, you will learn EXACTLY what you need to succeed. The business model is straightforward, and you can get your business off the ground quickly. You don’t need a ton of money to get started, which makes it IDEAL if you want to start making money on the side before quitting your job and going all in.

Check out the information on this website. Learn the business model. Then, most important of all, go out and DO IT.

Creating your own digital publishing business could very well transform your life.

The core of digital publishing businesses are information products. These are basically packages of information.

If you are able to produce and market a solid set of information products, you will be well on your way to success as a digital publisher. At that point, all you need to do is apply basic Internet marketing techniques to promote your products and grow your business.

However, if you're NOT able to produce information products in the first place, then success as a digital publisher becomes almost impossible.

The good news is that with modern technology, it’s easy to produce high quality information products. In many cases, you can produce a full-fledged product in just a couple of days.

Here are the different types of information products you can create.

Written

The most common type of information products is in written form. These include e-books, reports, newsletters, worksheets, blogs, and more.

It’s easy to create written content on word processing platforms like Microsoft Word, Apple iPages, Scrivner, Google Docs, and Open Office (which is FREE!).

This is the easiest type of content to create, but it is still highly valuable. Ebook sales continue to climb each year, and there is no sign they are slowing down any time soon.

Audio

Another type of information product is in audio form. These include podcasts, audio lessons, special music, guided meditations, and more.

In the past, producing high quality audio was expensive and time-consuming. Today with a microphone you can buy for under $200 and with a free application like Audacity, you can produce high quality audio content that matches or is even better than something that used to cost thousands of dollars before.

Video

Video content is also easy to create. It also has the highest perceived value.

There are two approaches with video. One is to videotape yourself.

You can create awesome video content using a camera you can buy for under $1,000. In fact, you don’t even need to buy a video camera. Some of the newer smartphones produce better video quality than cameras that used to cost tens of thousands of dollars.

Another approach is to create what’s called a “kinetic video.” These are videos that use text to express ideas. Basically you create a Power Point Presentation, then record yourself narrating that presentation.

You can create high quality kinetic videos with one of two fantastic programs: Camtasia and ScreenFlow. These are screen capture programs that allow you to record yourself narrating whatever is on your screen.

With the help of this software, you can create high-quality video content for your customers fast and inexpensively.

As you can see, there are all kinds excellent information products you can create. Any one of them can be used as the core of your business. The most important part is to create them in the first place.

With all the tools and information at your disposal, you have NO EXCUSE not to!

One of the best ways to grow your digital publishing business is to create an audience. If you create an audience of people who like you and your content, you have a terrific asset at your disposal.

After all, that audience translates into a base of customers for your products. It’s also a base of customers you can offer other digital publishers to promote their products and entice them to promote your products in return.

All in all, building up an audience of fans is a fantastic strategy.

One way you can create this audience of raving fans is to create a terrific blog. Just in case you’ve never heard of a blog before, they are basically online journals that are open to the public. The idea behind blogs is to get rapid-fire content on specific topics.

Blogs are meant to be casual and full of personality, not stiff academic papers. This takes a lot of the pressure off with writing. You can be sloppy. You can play around with ideas. It’s OK.

It should be no surprise that blogs are all over the place. You can find blogs in just about every category, from personal development to the news of the day.

They also happen to be a fantastic complement to your digital publishing business. Not only will they help you build your audience of fans, but will also get you in the habit of producing quality content on a regular basis.

One of the best things about blogs is that they are easy to create. You can go on a website like WordPress.com and get a FREE blog up and running in just a few minutes. That’s right, FREE.

Best of all, they take care of most of the difficult stuff, like web hosting, formatting and actually putting your posts up. All you have to do is create the content and post it on your blog.

The key to having a successful blog is to consistently update it with new posts. That’s it. You should have AT LEAST three new posts each and every week. If you can put up a new post every day, it’s even better.

This might sound a little intimidating. That’s a lot of writing!

Actually, it doesn't have to be. You don't have to write giant 1,000 word blog posts every single day. All you have to do is create valuable content. In most cases, your audience doesn’t even want long-winded blog posts!

Your blog post scan be short. Many of them can even link to other people's content. This is called content curating.

If you find a fantastic video on YouTube, you can create a blog post featuring that video. If you find a fantastic article on another blog, your blog post can link to that. You can even post up a bunch of quotes.

If you don’t even want to do that, you can always outsource. Check out websites like guru.com, elance.com, iwriter.com, and others. All of them feature writers who will write blog posts for you inexpensively.

Once you have a blog up and running, all you need to do is keep creating new content to put on it and drive traffic to your blog. You can find traffic generation strategies on this website.

Over time, your audience will grow, which means that when you create a new digital product, you’ll have a built-in audience to promote your product to.

So… what are you waiting for? Go out and get your blog off the ground... TODAY! It's not that difficult. It doesn't matter if you’re a terrible writer and know nothing about building websites. You can still go out and create a fantastic blog today with the tools you’ve learned about here. No excuses! Make it happen!

To create a successful digital publishing business, you need fantastic content. That is the core of successful digital publishing businesses.

Content can take many forms. You can create written content, audio content, or video content. The best digital information products have a nice mix of ALL THREE types of content.

That might sound a little intimidating to you, especially the audio and video content parts. How can you create great audio and video content without experience and a big budget?

What many people don't realize is that it is possible to create fantastic video content for very little money. All you need is a computer and a microphone you can buy for under $200. In some cases, the internal microphone on your computer is good enough.

Wait, what do you mean all you need to create fantastic video content is a computer and a microphone? What about a video camera?

It's simple. Some of the best video content that makes up the core of the most successful digital products out there are called kinetic videos. These are videos with information on the screen and a narrator presenting that information.

At its core, it's a recorded PowerPoint presentation.

All you need to do to create a fantastic kinetic video is to create a PowerPoint presentation and use an inexpensive screen capture program like ScreenFlow or Camtasia to record yourself giving the presentation.

That's it! You now have video content you can feature in your digital product. It really is that simple, especially because those two programs are easy to use. They take care of most of the technical stuff for you.

For example, they have automatic audio filters that will take out the background noise from your audio recording to make it sound more professional. It's not perfect, but it's better than what most people could have done with expensive stuff 15 years ago.

While kinetic videos are all you need to create great video content, you can take it a step further and actually record yourself presenting information. You could go out and buy a video camera… or you can just use your smartphone.

The point is that creating excellent video content is NOT difficult. Now that you know this, instead of making a bunch of excuses why you can’t create video content, you can go out and create fantastic video content that your customers will love.

Once you have created a quality product, you are well on your way to building your digital publishing business. However, “if you build it, they will come” doesn’t quite work. You need to put in some work to generate “traffic” – people checking your stuff out.

There are two types of traffic. Paid traffic is, as it sounds, traffic that you pay for. Free traffic is traffic that you don’t pay anything for.

The upside of paid traffic is that you can get fast results. You pay some money, traffic comes your way almost instantaneously.

With free traffic, you have to invest time instead of money. It usually takes longer to see results.

Which should you use? Both, of course!

In this article, we’re going to focus on paid traffic. I’m going to share two TERRIFIC sources of paid traffic with you, then the #1 key to getting the biggest bang for your buck with paid traffic.

Facebook Advertising

One of the most popular sources of paid traffic is Facebook advertising. If done right, it’s terrific.

You can see Facebook ads on the right side of the page. There are also ads that appear in your newsfeed. One of the best parts of Facebook ads is that you can target them for your audience.

In fact, Facebook’s targeting is so good that you can target your ads by traits like age, gender, relationship status, and even interests. Best of all, you can get a campaign going at a low cost and scale it up when you find something that works.

Solo Ads

Solo ads are emails that email marketers send to their subscribers to promote your website. Solo ads are awesome because you’re able to put your message in front of people who are eager to consume the kind of information you’re offering. After all, they have already subscribed to this person’s list!

Best of all, you only pay for each click you get, which would be like only paying for a TV commercial when someone who watched that commercial walks into your store.

A fantastic website to buy solo ads is www.clickonomy.com. It is a solo ad marketplace with hundreds of vendors selling solo ads in every niche imaginable.

The Key To Making Paid Ads Work

There is one important key word you need to keep in mind with paid advertising to make it work: testing. Instead of throwing hundreds of dollars at an advertising campaign, start small and see if it works first.

If you don’t properly test, you can waste A LOT of money. It’s the single biggest mistake new marketers make online. Do not be one of them.

Both of the paid advertising approaches discussed in this article allow you to start small and see how well your ads perform. Only when you see that an ad is giving you a positive rate of return you should throw lots of money at it. Period.

Another key is to offer value

The last thing people want is to be sold to. Always lead with something free. When the traffic you generate comes onto your website, they should not be hit with an offer. Instead, they should get something cool for free. That will instantly make them far more receptive to your sales pitch than leading with that.

With these pointers in mind, along with all the great information you will learn on this site, you should have no problem making paid advertising work for you. It could be a critical part of QUICKLY growing your business!